In today’s digital landscape, therapy practices must think beyond referrals and word-of-mouth — they need to think like media brands. This session will show you how to transform your clinic into a powerful content engine that attracts new patients, builds trust, and drives long-term growth. You’ll learn how to leverage tools like video, podcasting, livestreams, and social media to amplify your clinic’s message and reach the right audience. We’ll walk through real-world examples of clinics using media-first strategies to stand out in competitive markets — without burning out their teams or overspending on ads. Whether you’re a solo practitioner or managing multiple locations, you’ll walk away with a clear, repeatable framework to create engaging content, turn everyday clinical moments into marketing gold, and build a brand that patients remember and recommend. If you’re ready to stop chasing leads and start attracting them, this session is for you.