Small and medium physical therapy practices face unique cybersecurity challenges that extend beyond basic compliance checkboxes. This session addresses the practical realities of protecting patient data in an era where AI tools, third-party vendors, and evolving HIPAA regulations create hidden vulnerabilities that many SMB practices overlook. Attendees will learn actionable strategies for building foundational security without overwhelming limited IT resources, with a focus on the “why” behind security requirements rather than just the “what”—empowering practice leaders to make informed decisions that protect both patients and their business from increasingly sophisticated threats.