This session will help attendees decipher the intricacies of direct-to-employer contracts for MSK management services. The session kicks off with a deep dive into the concept of direct-to-employer care, shedding light on its transformative role in healthcare delivery. Participants will gain strategic insights into current employer trends and understand the impact on employees’ expectations for comprehensive MSK coverage. Next, the focus shifts to the art of strategic sourcing and persuasive pitching. Attendees will grasp the urgency of direct care in the modern healthcare landscape and acquire invaluable skills in crafting pitches tailored to potential employers.

The session will then delve into the intricacies of winning contracts by offering diverse lines of service. We will explore service options, including on-site, in-clinic, and virtual care, and decipher the advantages of independent versus networked clinic models. Identifying and overcoming enrollment barriers takes center stage, followed by strategies to champion enrollment marketing efforts and increase employee engagement with MSK offerings. The session concludes with a comprehensive exploration of servicing strategies, from triage to on-site screening, in-clinic care, and cutting-edge virtual programs. Understand key metrics for tracking success and gain insights into making data-driven adjustments for continuous improvement and client satisfaction. The session concludes with a dedicated Q&A, providing participants with the opportunity to engage directly with industry experts. Join us for a session that promises to revolutionize your approach to direct-to-employer contracts and equip you with the tools to thrive in the rapidly evolving healthcare landscape.

Upon completion of this session, you will be able to:


-Source and pitch to potential employers for MSK coverage contracts
-Understand various lines of service to provide employers, including on-site, virtual, and in-clinic care
-Design and implement virtual care MSK and wellness programs
-Support enrollment marketing efforts to increase employee enrollment and engagement with the MSK offerings